eMarketing : The essential guide to marketing in a digital world

We’re celebrating the 10th anniversary of our eMarketing textbook print edition. We’re fairly confident in saying that since its humble launch in 2008, this book has grown to become the most widely used digital marketing textbook on the planet!

Our 6th edition is a big evolution from its predecessor. Besides being fully updated with new stats and international case studies, all the content has been critically reviewed by industry experts and adapted to include the latest trends and developments.

Our textbook is prescribed reading by major international universities.

Because we’re passionate about making educational resources more accessible, you are now able to download a full copy of the textbook as a pdf.

How to get your hands on your very own copy

1. Hard copy of the textbook:

For just R863* get your own printed copy of this incredible book.

*does not include courier costs or VAT

Simply click the “I want it!” button below, give us your details and in a few days, you’ll be the proud owner of this incredible digital marketing resource.

2. eBook: Free pdf of the textbook

In return for our commitment to making education accessible and available, all we ask is that you tell us how our textbook has made a difference in your life or added value to your students. We put loads of time, love and energy into this textbook, so feedback about how it’s helped change lives makes it all worth it. (And we hope you’re ok if we publish the more compelling testimonials as proof of the real value our textbook offers.)

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We have a range of digital marketing courses, find the best Certificate for you:

Check out our range of Digital Marketing courses that bring the textbook to life with up-to-date content, video lectures, discussion forums, and Red & Yellow’s uniquely human touch. Delivered completely online, you’ll get the knowledge and practical skills to stay ahead of the game.

Digital Marketing: Flagship

Get a deeper understanding of Digital Marketing and the ability to practically implement what you learn with South Africa’s most popular 10-week flagship Digital Marketing course. We’ve got proof that this course has changed careers.

Digital Marketing: Professional Certification

Master all the aspects of Digital Marketing and get an in-depth proficiency and career boost with our 14-week Professional Certificate in Digital Marketing. Including masterclasses with industry experts to bring the theory to life.

1-year National Certificate in Advertising: Digital

Transform yourself into a Digital Marketing professional in just 1 year. This online SETA accredited NQF 5 qualification will teach you the fundamentals of the marketing discipline and how to develop and implement successful Digital Marketing strategies.

Advanced Diploma in Digital Marketing

This highly sought-after accredited NQF 7 qualification puts graduates at the top of the Digital Marketing game, opening doors to career-advancing opportunities. Learn how to strategise, analyse, create and implement strategies and campaigns, using a variety of tools and best practices.

Educator Resources

In the past, we provided educator resources for the many academic institutions that use our textbook. With the 6th edition, we decided to change things up a bit by asking those same institutions to create their own resources, and share them, so that we can all learn from each other. We salute Okanagan College, in Canada, for being the first to contribute to this shared repository of knowledge and insight, and encourage others to follow suit.

The value inherent in crowdsourcing and sharing knowledge from around the globe takes the value of the textbook to another level. Let us know if you want to contribute to, or access this shared resource.

A note from Rob Stokes,

Chairman of Red & Yellow, and the brain behind the initiative

It is with great excitement and pride that we launch the 6th Edition of our digital marketing textbook, eMarketing: The Essential Guide to Marketing in a Digital world, and celebrate its 10th anniversary. Since its humble launch in 2008, this little book (which is no longer ‘so little’) has become the most widely-used digital marketing textbook on the planet.

Note, I didn’t say “best-selling”. It’s available as a free download to all under a Creative Commons License, which has led to its use in literally thousands of educational institutions around the world. Being freely available online lowers the barrier to education for students, and this makes us very happy.

While my name is on the cover, my role has been one of project champion. The real heroes are the incredible Red & Yellow team who have put so much love and care into this book. For them and the many industry contributors who enthusiastically shared their experience, learnings and wisdom with us, I am truly grateful. Thank you, sincerely.

Read. Absorb. Enjoy.

May this textbook play a role in building amazing careers.

and the Team at Red & Yellow


Red & Yellow